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Data protection information according to Art. 13, 14 GDPR

Status: 01.04.2021

IMPORTANT NOTE: The German version of this document will govern our relationship – this translated version is provided for convenience only and will not be interpreted to modify the German version. For the German version, please see the German Data Privacy.

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1. Responsible party

The service provider of the websites under the URLs und (hereinafter jointly referred to as the website) and the person responsible under data protection law is Seneration GmbH, Maximilianstraße 43, 80538 Munich, Germany (Seneration).


2. Contact details of the data protection officer

The contact details of Seneration’s data protection officer are:


3. Processing purposes and legal bases

3.1 Accessing and informational use of the website

Each time you access the website, your browser automatically sends the following data to our website server: IP address of your requesting internet-enabled device; date and time of your access to the website; website/application from which the access was made (referrer URL); your browser type with version and language; operating system of your internet-enabled computer; your internet service provider; the sub-websites you are visiting; files downloaded from our website (e.g. PDF or Word documents); website accessed; website previously visited.

The temporary storage of the IP address for the duration of the use of the website is necessary to provide you with the website.

In addition, further processing of the data mentioned in 3.1 is carried out in order to optimize the website, to ensure the permanent functionality, security and stability of the website and connected IT systems and to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.

The legal basis for this data processing is Art. 6 para. 1 lit. f GDPR. The legitimate interest follows from the above-mentioned purposes of providing the website content accessed by the user, optimizing the website and system security and stability, as well as procedures in the event of cyberattacks.

The above data will be deleted as soon as the use of the service (use of the website) ends.

We process your above-mentioned data as long as it is necessary for the mentioned purposes.


3.2 Use of cookies

We use cookies (our own and third-party) on the website. Cookies are small text files and contain a characteristic string that enables identification of the browser when the website is called up again.


3.2.1 Use of technically necessary cookies

In order to make the use of the website more pleasant for you, we use so-called essential cookies (first party cookies). These are necessary to provide the service that makes our website functional. For example, Essential Cookies help to store preferences of the user while navigating the website.

The following data is processed with these cookies: Browser type/version, operating system used, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of the server request..

The aforementioned data is processed by us for the purpose of recognizing that you have already visited individual pages of the website, even after you have changed pages, and thus to simplify the use of the website.

The legal basis for the data processing is Art. 6 para. 1 lit. f GDPR. The legitimate interest for data collection follows from the purpose of providing the informational function of the website called by the user and simplifying the website.

You can also visit the website without cookies. If you do not wish to use cookies, you can disable or restrict them completely in your browser. However, this may result in functional limitations of the website.

The following list provides more information on how to disable or manage your cookie settings in the browser you use:

Google Chrome:


Internet Explorer:



3.2.2 Use of Matomo

The website uses the web analysis service Matomo. Matomo is software developed by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. Further information can be found on the website

Using this software, data is collected and stored for the statistical evaluation of the use of the website. Cookies are used for this purpose. The data is collected and stored for the purpose of statistical analysis of user behavior. This serves the purposes of evaluating the use of the website and enabling the website to be designed in line with requirements. For these purposes, pseudonymized usage profiles can be created from the data. The collected IP addresses are automatically anonymized by making parts of the IP address unrecognizable (so-called IP masking). We do not use this data to identify the user and the data is not merged with other personal data of the user. The data is anonymized and processed on a server rented from InnoCraft Ltd. in Frankfurt am Main and also stored in Ireland as a backup. They are not transmitted to third parties. InnoCraft does not pursue its own purposes with the storage and processing of the data.

Tracking with Matomo can be switched on or off again in the cookie preferences.

The legal basis for the use of Matomo in the case of consent is Art. 6 para. 1 sentence 1 GDPR. If you consent to web analysis using Matomo, the following data is collected when you call up individual pages of the website:

(1) 2 bytes of the IP address of the calling system of the user.
(2) The web page called up
(3) The website from which the user accessed the website (referrer)
(4) The subpages that are called up from the called-up website
(5) The time spent on the website
(6) The frequency with which the web page is accessed


3.2.3 Use of other cookies

  • Analysis Cookies. These cookies collect information about website visits and help us improve our performance and users’ website experience. For example, we analyze visitor or user experience and can then customize content and suggest more targeted activities. These cookies allow us to gain insight into how visitors interact with the Website, which page they came from, and how often and how long each visitor spent on the Website. We may also use analytics cookies to test new advertising, web pages or features, and how users respond to them.
  • Functionality or preference cookies. These cookies may store, for example, information such as the user’s username, language, or location preferences. They also store the user’s personal settings on the website, with which the user optimizes his or her use, such as the preferred language. These settings are saved through the use of functionality cookies and the next time the user visits the website, the user does not have to make this selection again.


The user has the option to revoke his consent at any time for the future. However, such a revocation has no influence on the data processing based on his consent that took place before the revocation. The revocation is done by changing the cookie preferences in the cookie settings on the page:


3.3 Contact Form

You can contact us via our contact form. The following data will be requested from you in the contact form: company, first name, last name, number of employees, position, e-mail, telephone (optional).. In the contact form you still have to select your subject area and enter your comments (free text field).

If you use our contact form, your above-mentioned data will be processed by us for the purpose of processing your request or answering your inquiry.

The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending an email to The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending an email to Your data collected as part of the contact form will be stored until you request us to delete it or the purpose for storing the data no longer applies.
To provide the contact form, we use the services of Hubspot, Inc. which acts as a processor for us. This company is based in the USA.


3.4 Newsletter dispatch

You can register to receive our newsletter via the website. If you have expressly consented in accordance with Art. 6 para. 1 p. 1 lit. a GDPR, we will use your e-mail address to send you the newsletter on a regular basis. For the receipt of the newsletter, it is sufficient to provide your e-mail address.

We use a dispatch service provider to send the newsletter. Personal data collected as part of the newsletter service is not passed on to third parties. The processing of your data by the dispatch service provider takes place exclusively on our behalf. This provider is the company Mailjet GmbH, based in Germany.

Unsubscribing is possible at any time, for example via a link at the end of each newsletter. Alternatively, you are welcome to send your unsubscribe request at any time by e-mail to This is a revocation of your consent to receive the newsletter.

4. Categories of recipients and transfer to third countries

We have carefully selected the service providers who process data on our behalf in accordance with instructions as processors and are therefore recipients of personal data, provide sufficient guarantees for appropriate technical and organisational measures and are contractually obliged by us in accordance with Art. 28 GDPR.

Seneration regularly transfers your personal data to the following processors:

Type of processing activity

IT services

Hosting and data centre services

Newsletter dispatch

Web analysis

Content delivery

Customer Relationship


Syon GmbH

Strato AG

Mailjet GmbH

InnoCraft Ltd.

Proinity LLC.

Hubspot Inc.

Location of processor




New Zealand



5. Rights of data subjects

As data subject, you may exercise the following rights if legal requirements are met. Please use the contact details provided above under points 1. and 2:

Right to information about processed data according to Art. 15 GDPR: You have the right to request information about your stored personal data from us at reasonable intervals. This information extends to the question of whether we have stored personal data of yours and, among other things, what data it is and for what purposes the data is processed. Upon request, we will provide you with a copy of the data that is the subject of the processing.

Right to rectification of inaccurate data pursuant to Art. 16 GDPR: : In addition, you have the right to request Seneration to correct incorrectly stored data.

Right to erasure pursuant to Art. 17 GDPR: You have the right to request Seneration to erase your personal data. We are obliged to delete, among other things, if your personal data is no longer necessary for the purposes for which it was collected or otherwise processed, if you have revoked consent once given, or if the data was processed unlawfully.

Right to restriction of processing according to Art. 18 GDPR: Under certain conditions, you have the right to restrict the processing of your personal data. This includes if you dispute the accuracy of your personal data and we have to verify your objection. In that case, your data may not be further processed by us, with the exception of storage, until the question of accuracy has been clarified.

Right to data portability pursuant to Art. 20 GDPR: Should you wish to switch to another service provider, you have the right to have us hand over the data that you have provided to us on the basis of your consent or on the basis of an existing contractual relationship with you in a common, machine-readable format or – at your choice – transfer it to a third party.

Right to revoke your consent pursuant to Art. 7 (3) GDPR: If you have given us consent to process data, you may revoke this consent at any time by the same means by which you gave it. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Right to object pursuant to Art. 21 (1) GDPR: You may object to data processing for reasons arising from your particular situation if the data processing is based on our legitimate interests.

Right to complain to a supervisory authority pursuant to Art. 77 (1) GDPR: You have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or the supervisory authority responsible for Seneration (Bayerisches Landesamt für Datenschutzaufsicht, Promenade 27, 91522 Ansbach).